@extends('layouts.app')

@section('page_title', 'SEO Training in Kenya | Training for Marketing Teams')
@section('meta_description', 'In-house SEO training for Kenyan marketing teams. Learn to write content that ranks, understand technical SEO basics, and track performance on Google.co.ke.')

@push('schema')
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Course",
  "name": "SEO Training for Marketing Teams",
  "description": "In-house SEO training for Kenyan businesses and marketing teams.",
  "provider": {
    "@type": "Person",
    "name": "Collins Meroka",
    "url": "https://seospecialist.co.ke"
  }
}
</script>
@endpush

@section('content')
<div class="sk-home">

<!-- Hero Section -->
<section class="sk-home-hero">
        <div class="container">
            <div class="row">
                <div class="col-lg-9 col-xl-8">

                <h1 class="sk-home-hero__title">SEO Training in Kenya</h1>
                <p class="sk-home-hero__lead mb-4">
                    I train your writers to stop writing "Content" and start writing "Vector-Aligned Data." In-house training for marketing teams.
                </p>
                <div class="d-flex gap-3 flex-wrap">
                    <a href="https://wa.me/254704043466" target="_blank" class="btn btn-cta btn-lg">Book Training Session</a>
                </div>
            
                </div>
            </div>
        </div>
    </section>

<!-- Training Details -->
<section class="sk-home-section"><div class="container">
    <div class="row mb-5">
        <div class="col-12">
            <h2 class="fw-bold mb-4">Why Train Your Team?</h2>
            <p class="lead">
                External SEO consultants provide strategy, but your team creates the content daily. Training ensures every piece of content supports your SEO goals, from blog posts to product descriptions.
            </p>
        </div>
    </div>

    <h2 class="fw-bold mb-4">Training Modules</h2>
        <div class="sk-home-cards sk-home-cards--2 mb-5">
                <article class="sk-home-card">

                <h3 class="sk-home-card__title">Module 1: SEO Fundamentals</h3>
                <ul class="list-unstyled mb-0">
                    <li class="mb-2">• How Google.co.ke indexes and ranks content</li>
                    <li class="mb-2">• Understanding search intent (informational, navigational, transactional)</li>
                    <li class="mb-2">• Keyword research for Kenyan audiences</li>
                    <li class="mb-2">• Entity-based SEO and semantic search</li>
                </ul>
                            </article>
                <article class="sk-home-card">

                <h3 class="sk-home-card__title">Module 2: Content That Ranks</h3>
                <ul class="list-unstyled mb-0">
                    <li class="mb-2">• Writing headlines that capture search intent</li>
                    <li class="mb-2">• Structuring content with proper heading hierarchy</li>
                    <li class="mb-2">• Optimizing for featured snippets and AI overviews</li>
                    <li class="mb-2">• Creating content clusters and internal linking</li>
                </ul>
                            </article>
                <article class="sk-home-card">

                <h3 class="sk-home-card__title">Module 3: Technical SEO Basics</h3>
                <ul class="list-unstyled mb-0">
                    <li class="mb-2">• Understanding Core Web Vitals and mobile-first indexing</li>
                    <li class="mb-2">• Image optimization best practices</li>
                    <li class="mb-2">• Mobile-first indexing requirements</li>
                    <li class="mb-2">• Schema markup fundamentals (see <a href="{{ url('/information-retrieval-architecture') }}">information retrieval architecture</a>)</li>
                </ul>
                            </article>
                <article class="sk-home-card">

                <h3 class="sk-home-card__title">Module 4: Tracking & Reporting</h3>
                <ul class="list-unstyled mb-0">
                    <li class="mb-2">• Google Search Console setup and interpretation</li>
                    <li class="mb-2">• SEO analytics and rank tracking fundamentals</li>
                    <li class="mb-2">• Tracking rankings and organic traffic</li>
                    <li class="mb-2">• Creating SEO reports for stakeholders</li>
                </ul>
                            </article>
            </div>

    <div class="row mb-5">
        <div class="col-12">
            <h2 class="fw-bold mb-4">Training Formats</h2>
        </div>
        <div class="sk-home-cards sk-home-cards--3">
            <article class="sk-home-card">
                <h3 class="sk-home-card__title">Half-Day Workshop</h3>
                <p class="text-muted mb-3">4 hours of focused training on SEO fundamentals and content creation.</p>
                <p class="fw-bold text-primary">KES 50,000</p>
            </article>
            <article class="sk-home-card">
                <h3 class="sk-home-card__title">Full-Day Workshop</h3>
                <p class="text-muted mb-3">8 hours covering all modules with hands-on exercises using your actual website.</p>
                <p class="fw-bold text-primary">KES 85,000</p>
            </article>
            <article class="sk-home-card">
                <h3 class="sk-home-card__title">Ongoing Coaching</h3>
                <p class="text-muted mb-3">Monthly 2-hour sessions to review content, answer questions, and provide feedback.</p>
                <p class="fw-bold text-primary">KES 30,000/month</p>
            </article>
        </div>
    </div>

    <div class="row">
        <div class="col-12">
            <h2 class="fw-bold mb-4">Who Should Attend?</h2>
            <ul class="list-unstyled">
                <li class="mb-2">• Content writers and copywriters</li>
                <li class="mb-2">• Marketing managers and coordinators</li>
                <li class="mb-2">• Social media managers</li>
                <li class="mb-2">• Web developers and designers</li>
                <li class="mb-2">• Business owners managing their own websites</li>
            </ul>
        </div>
    </div>
</div>
    </section>

<!-- Related services -->
<section class="sk-home-section sk-home-section--alt">
    <div class="container">
        <div class="row mb-4">
            <div class="col-12">
                <h2 class="fw-bold mb-3">Related Services</h2>
            </div>
        </div>
        <div class="sk-home-cards sk-home-cards--3">
            <a href="{{ url('/conversion-rate-search-intent/core-web-vitals-metric-optimization') }}" class="sk-home-card sk-home-card--link">
                <h3 class="sk-home-card__title">Core Web Vitals</h3>
                <p class="sk-home-card__body mb-0">Performance engineering for Kenyan mobile networks.</p>
            </a>
            <a href="{{ url('/information-retrieval-architecture') }}" class="sk-home-card sk-home-card--link">
                <h3 class="sk-home-card__title">Technical SEO</h3>
                <p class="sk-home-card__body mb-0">Crawl, index, and retrieval architecture.</p>
            </a>
            <a href="{{ url('/book-consultation') }}" class="sk-home-card sk-home-card--link">
                <h3 class="sk-home-card__title">Book Consultation</h3>
                <p class="sk-home-card__body mb-0">Discuss training scope for your team.</p>
            </a>
        </div>
    </div>
</section>

@include('partials.sk-cta', [
    'id'         => 'book-training',
    'eyebrow'    => 'Ready to train your team?',
    'title'      => 'Stop Writing Content. Start Writing <span class="sk-specialist-cta__accent">Vector-Aligned Data.</span>',
    'text'       => 'Contact Collins to discuss your training needs and book an in-house session for your marketing team. Available in Nairobi or remotely via Zoom.',
    'primaryBtn' => 'Book Training Session',
    'primaryUrl' => 'https://wa.me/254704043466',
    'panelNote'  => 'In-person Nairobi or remote via Zoom.',
])

</div>
@endsection