The Diagnosis Framework
This page is a mirror for deep frustration. We do not list generic SEO tasks. We name the systemic failure you are living through and the engineered fix behind it. Each diagnosis maps to a real engagement tier on our operational engagements page.
Who this is for: executives whose sites are stuck, penalised, or leaking revenue, and who are ready to invest in a forensic fix, not another monthly report.
Failure modes we diagnose
- Strategic blueprint deficit
- Stagnant growth ceiling
- Core update fallout and forensic reversal
- The page two bottleneck
- High traffic, zero revenue leaks
1. Strategic blueprint deficit
Symptom: You are launching or rebuilding a platform without a data-backed SEO direction. Teams write pages before architecture exists. Nothing compounds.
The fix: A full architectural and semantic roadmap before a single line of production code ships: entity map, URL taxonomy, schema plan, and programmatic layout if you have scale in the catalogue.
Engagement: SEO Strategy & Architecture (KSh 50,000 per project).
2. Stagnant growth ceiling
Symptom: Traffic is stable but flat. You cannot break into new keyword clusters without triggering thin-content filters or splitting ranking power across duplicate URLs.
The fix: Programmatic data nodes built from clean inventory or service databases, monitored for cannibalisation, expanded only where uniqueness and retrieval cost stay healthy.
Engagement: Scale to Page One (KSh 200,000 per month).
3. Core update fallout and forensic reversal
Symptom: Organic traffic fell sharply after an algorithm shift, manual action, or years of low-quality legacy SEO. Recovery feels impossible.
The fix: Surgical log audits, toxic link isolation, rendering pipeline rebuild, and a recovery roadmap aligned to current ranking systems on Google.co.ke.
Engagement: Recovery & Penalty Reset (KSh 300,000 per month).
4. The page two bottleneck
Symptom: You sit in positions 11 to 20. Competitors above you have stronger entity networks or lower retrieval cost. Clicks barely register.
The fix: Lower cost of retrieval, close semantic gaps with structured entity work, and build authoritative internal and external signals around transactional URLs.
Engagement: Same sprint model as Scale to Page One, focused on SERP extraction for your highest-value pages.
5. High traffic, zero revenue leaks
Symptom: Analytics show sessions, but carts, forms, and WhatsApp enquiries stay empty. Mobile performance is weak. Search intent does not match the page buyers land on.
The fix: Core Web Vitals overhaul, intent-to-checkout mapping, and conversion path engineering so organic traffic reaches your revenue pipeline.
Engagement: Full Funnel Alignment (KSh 120,000 per month).