Module 1: SEO Fundamentals
- • How Google.co.ke indexes and ranks content
- • Understanding search intent (informational, navigational, transactional)
- • Keyword research for Kenyan audiences
- • Entity-based SEO and semantic search
SEO Training in Kenya
I train your writers to stop writing "Content" and start writing "Vector-Aligned Data." In-house training for marketing teams.
Why Train Your Team?
External SEO consultants provide strategy, but your team creates the content daily. Training ensures every piece of content supports your SEO goals, from blog posts to product descriptions.
Training Modules
Module 2: Content That Ranks
- • Writing headlines that capture search intent
- • Structuring content with proper heading hierarchy
- • Optimizing for featured snippets and AI overviews
- • Creating content clusters and internal linking
Module 3: Technical SEO Basics
- • Understanding Core Web Vitals and mobile-first indexing
- • Image optimization best practices
- • Mobile-first indexing requirements
- • Schema markup fundamentals (see information retrieval architecture)
Module 4: Tracking & Reporting
- • Google Search Console setup and interpretation
- • SEO analytics and rank tracking fundamentals
- • Tracking rankings and organic traffic
- • Creating SEO reports for stakeholders
Training Formats
Half-Day Workshop
4 hours of focused training on SEO fundamentals and content creation.
KES 50,000
Full-Day Workshop
8 hours covering all modules with hands-on exercises using your actual website.
KES 85,000
Ongoing Coaching
Monthly 2-hour sessions to review content, answer questions, and provide feedback.
KES 30,000/month
Who Should Attend?
- • Content writers and copywriters
- • Marketing managers and coordinators
- • Social media managers
- • Web developers and designers
- • Business owners managing their own websites
Ready to train your team?
Stop Writing Content. Start Writing Vector-Aligned Data.
Contact Collins to discuss your training needs and book an in-house session for your marketing team. Available in Nairobi or remotely via Zoom.
In-person Nairobi or remote via Zoom.